top of page
ARTIST | CREATIVE DIRECTOR
PRIMAL CODE
PRIMAL CODE




1/268




1/268




1/268
Primal Code is a fierce and sensorial series of A.I.-generated fashion artworks where animal prints do more than adorn; they become the garment. Inspired by the raw beauty and primal energy of creatures like the zebra and leopard, the collection blurs the line between human and beast, fashion and instinct.
In this bold visual narrative, iconic patterns such as zebra stripes and leopard spots are reimagined as sculptural skins; molding to the body, wrapping it in movement, and transforming silhouettes into living extensions of the wild. The prints aren’t just surface designs; they are embedded into the architecture of the garments, dictating cut, volume, and flow.
Textures range from sleek and glossy to matte and pelt-like, mimicking the tactile sensation of fur, hide, or shadow. The color palette stays true to nature’s codes; black and white, warm ambers, deep browns; but is often punctuated by surreal accents like electric neons or metallic sheens, evoking a dreamlike evolution of the animal kingdom.
Primal Code celebrates untamed elegance and the power of transformation. Through the lens of artificial intelligence, the collection invites a new mythology where fashion takes on the instinct, strength, and seduction of the wild itself.

PIERRE AMOUR
PIERRE AMOUR
bottom of page























